The #1 company-killer is lack of market.
Andy puts it this way:
- When a great team meets a lousy market, market wins.
- When a lousy team meets a great market, market wins.
- When a great team meets a great market, something special happens.
You can obviously screw up a great market
-- and that has been done, and not infrequently -- but assuming the team
is baseline competent and the product is fundamentally acceptable, a
great market will tend to equal success and a poor market will tend to
equal failure.
Market matters most.
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