Saturday, April 19, 2014

Entrepreneurs - Spot Your Customers!


This is for entrepreuners burning their midnight oils to run their companies in B2B segments. This piece of knowledge is not an enlightenment for many of you. May be Validation point as this comes from practice, this is what I observed during our startup journey since last 4 years.

From experience at Screen-Magic for 6 years building product & customer base from scratch, I  got some wisdom, would like to share so writing this blog. When anyone starts with some kind of product, you dont have budgets & skills to market it. This happens mostly for entrepreneurs.

Here are 3 types of category I can classify, various customers :

Early Adopters - They will find you
      They are high class ideators, master implementers and always willing to try new things to improve their own life. If you create simple but value products, these guys will find you and use your products. They are also advance users of google of knowing tricks of discovering hidden treasures. They will give you some money as well. You should listen to them to get valuable ideas.

Implementers - They will approach you with Reference      They may not ideate themselves but they are highly aggressive implementors. They will keep searching for greenshoots. They will get references and find you. Implement it successfully and will write reviews for you.

Money Burners (earners for you) - You hunt them and Sell services in polished and higher price     These people have been given larger budgets and assigned with huge targets. They run out of ideas, if you have nice website with business oriented content with ROI. These people would love you and would pay your higher cost to achieve success with little efforts. They believe in using products, rather than building it themselves.

All the best for building successful enterprise.

Thursday, April 10, 2014

HeartBleed - How to Fix & Test on Ubuntu

Img Source: WikiPedia

Suddenly There was an havoc on tech networks, created by HeartBleed bug. 

As it was related to omnipresent and widely believed to most secure OpenSSL, Everyone on internet is trying to gain traction by writing about it. But very few are writing about how to detect, fix and test. 

I got few articles from certain Q&A sites, just thought of putting them all together in easy way.

How to Detect for your ubuntu server :

   Which Ubuntu Servers : 
   Dont Know Version? Here is the command :
    $lsb_release -a
   Security issue affects these releases of Ubuntu and its derivatives:
      Ubuntu 13.10
      Ubuntu 12.10
      Ubuntu 12.04 LTS

   From Your own machine:
    1) Login to your server 

       $openssl version -a
        if version is 1.0.1 (till f), your openssl is vulnerable.

    From outside
     1) Visit 

     2) from command prompt : 
          $openssl s_client -connect -tlsextdebug 2>&1| grep 'server extension "heartbeat" (id=15)' || echo safe

How to Fix for your ubuntu server :

      The problem can be corrected by updating your system to the following package version: 
       Ubuntu 13.10:
libssl1.0.0 1.0.1e-3ubuntu1.2
       Ubuntu 12.10:
libssl1.0.0 1.0.1c-3ubuntu2.7
       Ubuntu 12.04 LTS:
libssl1.0.0 1.0.1-4ubuntu5.12

Or  You can do following
$sudo apt-get update
$sudo apt-get install openssl libssl-dev
Find Which services to restart
sudo find /proc -maxdepth 2 -name maps -exec grep -HE '/libssl\.so.* \(deleted\)' {} \; | cut -d/ -f3 | sort -u | xargs --no-run-if-empty ps uwwp 

Restart services which are using OpenSSL like Apache, nginx.

How to Test for Success?

$dpkg -l | grep openssl
You should see, following, then you are ok
  openssl                            1.0.1-4ubuntu5.12                       Secure Socket Layer (SSL) binary  

Hope it helps you to fix Heartbleed.


Tuesday, March 11, 2014

Bounce or Unbounce on a Product Resource Centers?

Img Src


What is Bounce Rate?

Bounce rate (sometimes confused with exit rate)[1] is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
- Source - WikiPedia          

While going through our recently launched Screen-Magic Website and Resource Center , Analyzing the bounce rate got me wondering about the infering the result from reduced bounce rate on our Resource Center.

Let me explain the confusion, Product Resource centers are designed to help users to 
  1. Know more about the product
  2. Help them solving issues
  3. Help them finding out How to use particular feature

Low Bounce rates can be indicative of people staying on your site and not exiting, which may mean
1) People are curious and reading through pages (which is good)
2) People may be just browsing as they are not finding what they want in first go.

Similarly High bounce rates can be indicative of
1) People are finding content interesting and exiting
2) People are finding what they want easily and exiting.

So whether, rate is high or low, you can not infer anything just seeing the bounce rates, You might need to take into consideration some other factor to draw a correct conclusion, which may be
1) People are asking more or less question about things already present in your resource center.
2) You can provide some way like comments, like to let user give feedback easily about particular content.
3) You can analyze search terms used on your resource center.

This way you can optimize your product resource center serve you and your customers in better way, increases happiness index and customer life cycle and your toplines.

If you have any other ways to interpret bounce rates, please feel free to comment.

Tuesday, November 26, 2013

Salesforce1 Platform - A Short Overview

Few days back, a leading On-Demand CRM provider, announced its new Salesforce 1 Platform. With CRM as a core offering, Offering platform which will help businesses to make their company as Customer Company.

Now What does Customer Company Means?
With Salesforce1, Your business would be :
  1. Customer First
  2. Customer Driven
  3. Customer Centric
  4. Customer Focused
  5. Customer Trusted
  6. Customer Company

 With salesforce1, you connect your Customers, Employees, Partners and Product, It makes you connect with customers in a whole new way, a Mobile way, anywhere anytime. 

With Mobile Strategy, Salesforce1 is introduced as an mobile container to create an mobile application for your own purpose.

Sales Cloud :- Sales From Anywhere with Salesforce1
  • Assign tasks while you are travelling
  • Add opportunities while waiting at launge
  • Create new leads in Parties/Meetups
  • Submit forecast on your way back to office
  • Everything accessible from mobile device
  • Create contacts on the Go.

Service Cloud : - Service and Engage faster with Salesforce1
  • Always on Customer
  • Manage cases from anywhere anytime
  • Collaborate with Customers
  • scheduling followup tasks

Salesforce Admin App :- No Desk & Assist from Anywhere
  • Remotely reset password
  • Deactivate users
  • Know about Maintenance updates

Now with Salesforce1, You can add functionality in your Mobile App in few hours. Instead of spending few thousands/million dollars into creating an Mobile Application for your Organization, Use Salesforce1. To Download, Click Here. Its great application built by Salesforce.

Also Read my Post about Salesforce Marketing Cloud :

Monday, November 25, 2013

So The Question Was...About Connecting The Dots

If you want to draw a circle by Hand...

How many dots one should put, before connecting these dots with lines, to draw a circle?

And My answer was zero. well the answer was  wrong cardinally, there is some ordinal aspect to this problem which I would like to write about here.

... I will write sometime, Its philosophy, Its Irrationality, Its Art and Its Science.

Sunday, November 24, 2013

Salesforce 1 - Marketing Cloud Explained

Mark Benioff, the CEO, Co-Founder of, a leader in On-Demand CRM platform unleashed its New Look platform Salesforce1 in its annual conference Dreamforce'13.  Being connected with Salesforce since last 3 years, I am closely tracking how Salesforce is evolving. Considering Current Buzz of Cloud and Mobile (Smartphones, more precisely), Salesforce has taken big jump with Salesforce1.

This year I didn't go to dreamforce, but Last year I experience this big Party. I attended live presentation by Mark Benioff. It was great. This year, I opted out but I watched  keynote on Youtube. It was great show putup by Mark. I was quite impressed by use cases they presented.

Have a look at this must watch video, You can take it as a Benchmark about how to create an intro video of new product. Also I was impressed by the intro video they have prepared for Salesfoce1.

The Salesforce1 Platform brings together, Heroku, and ExactTarget into one family of cloud services — all built API first — to help deliver apps that connect products, users, and next generation experiences. Designed for scale and speed, it provides a fast way to build apps with open APIs, back-end services, integration tools, starter templates as well as powerful developer environments; there’s no limit to what you can build.  - Salesforce Developer Website

Its Amazing!

I took some time to understand the new look Marketing Cloud which is now rebranded as ExactTarget Marketing Cloud or ExactTarget Fuel.  For a newbee or first look, Marketing cloud will overwhelm you and additionally all the content salesforce has put up on their website won't give much details. Additionally some links are broken yet.

Here I will try to explain Marketing cloud from layman perspective. Marketing cloud has been built up by several acquisitions SF did in last two years. They are building this cloud offering using acquired companies as Lego blocks.

ExactTarget - Email, Mobile, SMS
     Salesforce acquired ExactTarget for $2.5 billion just 4 months back and It has taken centerstage for SF marketing cloud. And It has to as it was already boasting of 6000 of Enterprise customers including big names like Coca cola, Gap, Nike.
The dramatic increase in consumer and business use of social networks, mobile devices and new digital technologies is causing a revolution in marketing, as budgets previously spent on traditional media are now moving to digital campaigns. Gartner estimates that by 2015 consumer technology companies will have switched one-third of their traditional marketing budgets to digital*, and CMOs will outspend CIOs on information technology by 2017**. - SF Press Release,SAN FRANCISCO—July 12, 2013
As this integration has happened just 4 months prior to big announcements, It doesn't come as a something which follows salesforce platform philosophy and have tools like Apex and Visualforce providing customisations to it. but As Salesforce is projecting its platform as more of Data API oriented more of moving on from SAAS to be a BAAS player.
ExactTarget basically provide you more richer Email, SMS/Mobile Marketing. Its going to plug a biggest hole in the Salesforce platform.

Buddy Media - Social media Marketing & Analytics
Mark has a knack of identifying or aligning opportunities, He seems to have clearly  able to relate growing Social clout with enterprise world. Instead of boasting about its own existing offering, he seems to have gone ahead bravely to adopt futuristic things. Buddy Media acquisition decision was one of them. closed on its $745 million acquisition of Buddy Media in August 2012. It also occupied centre stage along with Radian 6 in Dreamforce 2012.
Buddy media basically provide business to manage social media marketing and Analytics.

Radian 6 - Listen, Monitor, Engage acquired Radian6 in 2010 for $326 million, it also added social connections on main platform. but It didn't make any impact as such in a broader way.  But with all the dots connecting, It will definitely a great value add to salesforce platform.
Businesses can use radian6 to listen, monitor and engage on social media. Its kind of beautiful software which enables Marketing team and Primarily Customer Support and service team to use social media effectively. - Advertizing on FB and Twitter
Social channel is becoming quite popular for digital advertising as it gives you access to identities and profiles for better targeting. Same thing is not possible in google search or google adwords.
Facebook and Twitter are strengthening their Advertizing offerings, It was good time for Salesforce to jump into it. As Marketing team have to spend budgets on Social Advertizing and if they can do it under same umbrella it would be quite good. They have launched it in April 2013. Its not something which they have acquired.

IGoDigital - Personalized Product Suggestions, Data and Predictive Analytics
IGoDigital was acquisition was not Salesforce brainchild, ExactTarget with keeping in mind Marketing needs of Ecommerce players acquired I Go Digital. With Tremendous growth in Ecommerce, lots of small merchants coming on to internet to do business. ExactTarget acquired IGoDigital, Its personalization technology, the expanded predictive analytics capabilities will enable marketers to leverage predictive product recommendations and content to create personalized experiences throughout the customer lifecycle.

Pardot - Marketing Automation
Messaging is a major part of Marketing. Messaging need to be done on various actions and through various channels. It can't be done manually in efficient way. Again Pardot acquisition is not Salesforce action, ExactTarget acquired it in Oct 2012. Pardot is one of the fewer companies which are providing Marketing Automation for almost all the channels, reducing manual interventions and letting marketing teams to think more on Business alignments and Creations.

ExactTarget Fuel powers multi-channel marketing programs for many of the world’s top brands. Fuel is an integrated collection of platform technologies that is open to third-party development, enabling you to build upon, extend, and integrate with ExactTarget’s digital marketing products.

Fuel includes:

APIs: Automate email campaigns, seamlessly integrate marketing, analytics, and other business software, and build Marketing Cloud applications.

SDKs: Use native platform and language constructs to integrate with ExactTarget including Java, .NET, PHP, Python and Ruby.

Fuel UX: Build apps the deeply integrate with the ExactTarget Marketing Cloud using familiar JavaScript technologies.

Fuel Cloud Editor: Easily embed world-class content creation in your Marketing Cloud or stand-alone app.


Now with all the lego blocks available, They have put together a marketing cloud but as of now customers can't buy all these in a single pack. As of Now, What I see from individual product websites, they have listed their pricing separately. With ExactTarget just 4 months into Salesforce Cloud, It will take Product Managers enough time to offer all these product under single umbrella with competitive pricing. Otherwise they will stay separated. I also guess as almost all the products are sharing social component, they would be having repetition of features. Salesforce PM team will need to put significant effort in packaging.

Read my Other Post about Salesforce1 Platform -

Thursday, November 21, 2013

An Intelligent Writing Software Needed - For Good Writing One Needs Inspiration, Clues

Img src : Wikipedia

I write blogs, mainly for myself. I write blogs when I am stuck with some thoughts which spins round and round and takes me to another world. Writing blogs and writing it in diary, is one of the easiest escape path to come out of that merry-go-round which sometimes make things un-merry e.g. Ideas can change the world buts also can disrupt your sleep too. So random writing doesn't eat up much of effort but since last few days where I am trying to write by thinking of new ideas, Its sometime turning out to be very difficult, may demotivate you to putting a fullstop on writing tasks you want to take up or has taken up.

Prime problem I do face while writing creative stuff:
1) Getting right Ideas
2) Getting right words to express your thoughts and feelings
3) Finding right references to validate your ideas.
4) Sometime  your editor or blogger for e.g. demotivate one due to its oveall UX/UI design

My musings is that, Is there any intelligent editor exists which help me in finding out correct words, will prompt me the  links to other articles while I write my Ideas/thoughts.

It should do search in background automatically and suggest me the links to the references of relevant/similar stuff. It will be helpful for bloggers who are writing for earning money from blogs.

    If intelligent tool can show a web analytics about probable page rank or popularity of topic on which you are writing on, it would pump extra energy into writing.

If it can suggest me replacement of words with better words which will automatically help me improve my english vocabulary and help me improve my writing.

Recently I came across one very good online blogging software, its clean in terms of UI/UX. It would really help if Medium creators make it more intelligent.

I will add some more ideas about this intelligent editor, If anyone knows about some advanced online writing tool can comment about the same on this post.