This is for entrepreuners burning their midnight oils to run their companies in B2B segments. This piece of knowledge is not an enlightenment for many of you. May be Validation point as this comes from practice, this is what I observed during our startup journey since last 4 years.
From experience at Screen-Magic for 6 years building product & customer base from scratch, I got some wisdom, would like to share so writing this blog. When anyone starts with some kind of product, you dont have budgets & skills to market it. This happens mostly for entrepreneurs.
Here are 3 types of category I can classify, various customers :
Early Adopters - They will find you
They are high class ideators, master implementers and always willing to try new things to improve their own life. If you create simple but value products, these guys will find you and use your products. They are also advance users of google of knowing tricks of discovering hidden treasures. They will give you some money as well. You should listen to them to get valuable ideas.
Implementers - They will approach you with Reference They may not ideate themselves but they are highly aggressive implementors. They will keep searching for greenshoots. They will get references and find you. Implement it successfully and will write reviews for you.
Money Burners (earners for you) - You hunt them and Sell services in polished and higher price These people have been given larger budgets and assigned with huge targets. They run out of ideas, if you have nice website with business oriented content with ROI. These people would love you and would pay your higher cost to achieve success with little efforts. They believe in using products, rather than building it themselves.
All the best for building successful enterprise.