Some one asked a interesting question about calculating Marketing budget.
Whether you are Startups or established Big Company, Marketing is important aspect of business.
It is qualititive, not quantitive. We can not easily measure the effects of Marketing and budget.
I hit this document through quora and found it quite interesting.
http://www.slideshare.net/dmitryklimov/ralph-grabowski-fullarticle
here is summary, which I understood,
a) Invest more in Marketing (exclusive of Promotional and selling) than in Engineering
b) At Early stage of Product development, One should allot budget in ratio of 1:1 for Market Research and Engineering.
c) Low ratio will lead to failure
d) How much is More Marketing?
Marketing is defined as a upfront process that comes before the product is ready. (Promotion and selling comes after product is ready)
e) More Marketing is qantified into recommendation that technology based enterprises invest more than one dollar in marketing for each dollar invested in engineering
f) Marketing/Engineering Investment ratio > 1
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