Wednesday, October 30, 2013

If Startup Is A Tree...

Startup - A Tree


If you are an entrepreneur, Haven’t you wondered ever about the Idea that building a startup is like growing a tree. If you neither have an experience of growing a tree or building a startup, but still you can read this stuff out of curiosity. Analogy looks interesting with lots of characters and processes are similar in start up and tree cultivation.

As tree needs a sapling or a seed to start growing in some land and a caretaker to protect it and give it a necessary nutrients like water, fertilizer to grow. The Startup needs an idea and a capable team to play caretaker role and investors money and team’s blood and sweat acts a fertilizer.As per one’s expectations of fruits or flowers, one would choose seeds. Also one need to have people with right skills who can help in growing a tree or number of trees.

What role customer does fits-in for this analogy?

Imaginatively Customers are like a segment of soil which tree roots clung to. They try to exchange as much nutrient from soil also help soil from heavy rains. Similarly for startup, you need to have customers to grow your business. Roots are like customer relationships, more stable and deeper your relationships, better stability and bigger the tree you would have. Your business can in turn provide customers something valuable which will help them meaningfully in something.

Though Like entrepreneur, a tree owner always want to have big tree, but many times seed doesn’t tell you what the tree it will grow. You can’t guess from its size or color. if you are really expert you will spot the correct seeds. Then you will need to land with correct type of soil, else tree won’t grow. Similarly however good idea you have ifv market is not receptible, your baby may not grow to be a superstar.

Building startup and growing it into stable business machine has similar challenges.

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