Sunday, September 29, 2013

Car Pooling As a Startup Idea - Doesnt Make Sense to Me!


Recently I attended a demo session at in50Hrs in Thoughtworks Office Pune. In50hrs is India's premier Idea to prototype Platform. You can read more about it here : http://www.in50hrs.com/

They arrange events across india where, group of entrepreneurs/wannabes try to build a product from Idea to Proto in 50 hrs. Its Interesting Concept and event.

One group demo'ed Car pooling Mobile application where a person who is interested in car pooling can search for cars using GPS. They even integrated Voice search to make it funky.
It was nicely done thing! Great work by people involved in it!

But Somehow, I see Carpooling as overhyped concept.

I read many articles in business newspaper about Car pooling applications in the past. I talked with few of entrepreneurs who are chasing this crazy Idea, but was not satisfied with their answers.


Who, Why, For What need this thing?

- Lets think from Car owners perspective,
   Why does anybody buys car in  India?
   - It provides Big Social Status
   - It provides means to Long, Private Family Travel.
  -  It will assist you in shopping when you do heavy grocery shopping
  -  They can reach to office on time and in good condition, without breaking finely pressed clothes.

He might not have big concern in saving money by car pooling.

Would he be looking for sponsoring his fuel expenses using Car Pooling? None of Car pooling folks talk or present ideas to Car Owner promising them Free Fuel.

Car pooling may attribute to few cents saving his fuel cost at behest of him playing driver's role.

If He is Socially responsible, He would love to help people waiting on the roads.

But overall OptIn from Car Owners in large scale looks distant possibility. Car pooling with Friends is okay but with unknowns, I doubt.

2) From Car Poolers perspective :
    - They want comfortable, AC travel
    - They dont want to chase Auto's
    - They want to travel by Buses, Wait for it
    - Many can not afford buying Car and Car Parking.
    - Many can afford buying a car but cannot afford fuel for daily travel.


Safe, Secure, Reliable Transport is Need of Hour, But Car pooling alone cant be an answer.

Instead of Investing in Carpooling by creating certain Websites or Mobile Apps.
We need much bigger, Heavy investment in Improving Bus Transportation and Bus Routing Mechanisms. We need Macro solutions to our Transportation problem and not micro solution which will serve to fewer audience. People should not hate bus travels. They are, at end of day, human beings only.

In cities like Mumbai, Hyderabad, People do travel with Buses comfortably. They have multi-tier of buses as per classes. People who can pay higher, will get more comfort. 

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